Marcus Siegel
Producer // Designer // Gestalter
creating digital products that are well planned, beautifully designed, soundly built, and smartly marketed
Quick History
- 4/13 - Present: ArrowHeart Consulting
- 2/12 - 2/13: Monetization Products: Facebook
- 10/10 - 3/12: Global Partnerships: Facebook
- 12/08 - 10/10: Account Management: Facebook
- 2/08 - 12/08: Social Brand Consulting
- 8/04 - 6/08: Business Marketing and Studio Art: Santa Clara University
Dirty Detiails
ArrowHeart Consulting 4/13 - Present
- Product roadmapping, feature prioritization and product requirements for new interfaces, api integrations, and backend systems
- User Experience flows and User Interface/Interaction design
- Product Management for team of 5 developers and designers in agile process using JIRA and Trello tools
Monetization Products: Facebook 2/12 - 2/13
- Managed Alpha and Beta testing processes across numerous monetization products, ensuring market fit and target customer adoption
- Planned and executed public launches for monetization products, owning adoption and revenue goals
- Created and presented new-product education programs across Facebook's global sales teams
- Developed global sales framework for determining optimal product recommendations based on customer objectives
Global Partnerships: Facebook 10/10 - 3/12
- Managed testing and adoption for new monetization products with Facebook's top 50 global advertising accounts
- Led immersive client "Hacks" at FBHQ, building platform products with clients like Amex, MasterCard, Visa, Nike, GAP, Macy's
- Developed and launched an internal program for adopting Open Graph marketing strategies
- Designed and launched internal tools for measuring brand effectiveness on Facebook
Account Management: Facebook 12/08 - 10/10
- Managed direct relationships with dozens of Facebook's fortune-500 advertising partners in the following verticals: Finserve, Auto, Entertainment, Retail, Tech
- Executed hundreds of top-revenue driving campaigns with granular management of campaign strategies
- Led internal initiatives to improve Facebook advertising technology and processes
Social Brand Consulting 2/08 - 12/08
- Designed and managed Facebook Brand Pages for small to medium-sized businesses
- Created custom Facebook applications for brands to sell products and engage consumers
- Created and managed Facebook advertising campaigns, leveraging new social ad units and hyper-targeting capabilities
References
Stephen Salinas Manager, Facebook
I was Marcus' manager for over a year at Facebook and he was one of the best employees that I've ever had. He's incredibly insightful and a very strategic thinker. He works hard and is not afraid to roll up his sleeves and get his hands dirty. When he finds an idea that he's passionate about, he really pours his heart and soul into his work. I would highly recommend Marcus.
Dave O'neill   Operations, Airbnb
Marcus is an especially balanced person and one that inspires others to reconsider their own thinking. He can ideate with the best of them without losing touch. Marcus has an infectious personality and drive.
Jesse Dwyer   Communication, Facebook
Among the many great and interesting thinkers I have met in my work, almost none compare to the intelligence and insightfulness as Marcus Siegel. In addition to possessing a remarkable facility for developing and communicating novel concepts, Marcus has a knack for bringing them to life. I have witnessed his ability to bring an abstract idea to meaningful profitability many times--whether he is working on a product, a system, or a shift in perception. Many of these effots saw impact in the range of hundreds of millions of dollars and were foundational components of our company's remarkable growth.
Helen Min   Enterprise Marketing, Dropbox
Marcus is a curious, critical thinker whose creativity allows him to think beyond convention and status quo.
Franklyn Chien   Co-Founder, LearnSprout
I had the pleasure of working with Marcus at Facebook for a couple of years and I have nothing but great things to say about him. He's a very tenacious individual and will do what it takes to get the task done. Also, he's very thoughtful about his perspectives about the market. Overall, a great person to work with.
Jordan Katz   Founder, Create.it
Marcus is an innovator, high performance producer and one of the most talented creative individuals I have met in 16 years of business. He truly is the full stack product marketer. The knowledge and insight Marcus offers has been one of the most powerful influences on the development of Create.It and success of Facebook.
Chaz Flexman   Director, Quirky
His creativity is second to none - he's the type of individual who will dream up the answer or solution to a problem we never knew that we had.
Doug Frisbie   Director, Facebook
Marcus has always had an entrepreneurial spirit. He's able to see beyond the obvious, and identify the opportunities others can't yet see. That combined with his experience in a variety of roles throughout his tenure at Facebook would make him a great entrepreneur.
Extracurricular
- Tennis - Playing in men’s leagues in SF, WA State Regional HS Champ
- Travel - Backpacking around Central America and road tripping around the US
- Yoga - Practicing 3-4 time per week at local studio
- Cycling - Training for 100 mile fundraising event, weekend joy rides around North Bay
- Concerts - Watching up-and-coming bands at small venues around SF
- Health Nut - Experimenting with green smoothie creations one day at a time
- Climbing - Amateur top-roper and boulderer at Mission Cliffs